Brand Communications and Sponsorship Manager ? All jobs (page 1)
Brand Communications and Sponsorship Manager
Information:
Posted: 28 Aug 2012 Apply deadline: 26 Nov 2012 Location: Brazil Company: bp
Job description:
This role has two main parts: 1) Regarding Brand Communications: this role is responsible for the coordination, implementation and performance delivery of all Castrol Above-The-Line, Digital and PR communications activity within Brazil. He/she is also responsible for supporting the development and execution of Point-of-Sale communications, Events and Promotions as per the needs determined with the Consumer Brands, Professional Brands and Trade Marketing areas. This should be achieved such that there is complete alignment with Castrol masterbrand and product brand guidelines and overall communications strategy, best practices are applied and agency selection and management is efficient and effective.? 2) Regarding Sponsorship: Castrol?s global and Brazil-specific sports and sponsorship assets have been identified as key marketing tools to achievement of the Brazil automotive business? aspirations over the five year period 2013-17. This role will be pivotal in mobilising the time and effort of the larger organisation behind leveraging sponsorship as a marketing tool within the Brazil business to deliver this objective. In particular, this role is responsible for the development and coordination of a complete, integrated consumer and customer strategy and program for the Brazil automotive business for leveraging the FIFA Confederation?s Cup 2013 and FIFA World Cup 2014.
Brand Communications: ? Oversee all Brazil creative development and production and manage all Brazil media activity in alignment with Regional and Global brand managers. This includes the development of annual media plans and execution management of all communications activity including social media and consumer/customer loyalty programs in line with agreed brand plans.? ? Develop annual communications plans with Ogilvy Media in conjunction with brand managers. Manage and coordinate the development of all communications planning and buying with Ogilvy Media. ? Manage communications development ? including creative development through production, following the outlined Global creative process. Manage and ensure creative and media tactics meet outlined business objectives. ? Oversee Sponsorship events and promotions, Digital and PR communications programs, ensuring connectivity with overall communication strategy. Oversee development of a strong digital marketing platform ? ensuring programs are innovative, effective and measure against strategic brand objectives.?
Sponsorships - General: ? Develop and periodically update a coherent and comprehensive sponsorship strategy for Castrol Brazil?s Automotive business that is aligned to the global sponsorship strategy and caters to the Brazil business? specific needs and its plans as per the 2013-2017 WILG strategy ? In coordination with Consumer Brands, Professional Brands and Trade Marketing managers, as well as Sales and GMU Sponsorship managers, manage the development of annual Brazil sponsorship plan for all Market Space brands, ensuring all sponsorship assets are fully leveraged, costs minimized and value is maximized.?
Sponsorships - Specific FIFA Confederations Cup 2013 (FCC) and FIFA World Cup 2014 (FWC):? ? Develop a world-class FCC and FWC 360? integrated sponsorship program for the Brazil business, and manage the implementation of the program with perfection helping drive a step-change in volumes and brand health for the business as per the Brazil WILG 2013-2017 plan. ? Differentiate the master brand from competitors using the platform of football ? Develop relationships with: a) other FIFA sponsors to optimize synergies and joint activation/ promotion/ PR / digital potential locally; b) relevant soccer media and act as both internal and external PR interface in alignment with local, regional and global guidelines, managing relevant third-party agencies accordingly
? University level education ? Bachelor?s degree; MBA or equivalent business school degree is desirable but not required. ? Tertiary qualifications in marketing or a related discipline are considered essential.
? 8+ years experience in Consumer marketing/advertising. FMCG marketing experience preferred. Experience working with sponsorships is highly desirable. Previous Channel Marketing and/or Sales experience would be advantageous.? ? Experience developing sponsorship-based marketing strategies highly desirable. ? Experience in developing customer/ consumer focused interactive digital media strategies highly desirable.? ? Experience in working in a global organisation, with understanding of processes and systems in which multinational companies operate.
? Strong impact and influencing skills ? High degree of personal impact ? Strong negotiations skills required ? Strong interpersonal skills ? Strong networking skills both within and outside the business unit ? Strong analytical/problem solving skills ? Strategic thinker, self-starter and team player ? Problem solver, ability to challenge status quo ? Strong leadership skills
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